{"id":853,"date":"2018-04-27T09:19:04","date_gmt":"2018-04-27T09:19:04","guid":{"rendered":"https:\/\/www.alocin.org\/?p=853"},"modified":"2018-05-06T23:06:58","modified_gmt":"2018-05-06T23:06:58","slug":"como-poner-el-pixel-de-facebook-en-wordpress","status":"publish","type":"post","link":"https:\/\/www.alocin.org\/es\/como-poner-el-pixel-de-facebook-en-wordpress\/","title":{"rendered":"C\u00f3mo poner el pixel de Facebook en WordPress"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h2 style=\"font-size: 34px; line-height: 34px;\">Incluir p\u00edxel de conversi\u00f3n de Facebook en WordPress con y sin plugin<\/h2>\n<p>&#8212;<\/p>\n<div id=\"attachment_856\" style=\"width: 410px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-856\" class=\"lazyload size-400 wp-image-856\" src=\"https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/pixel-code-facebook-plugin-alocin-400x257.jpg\" data-orig-src=\"https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/pixel-code-facebook-plugin-alocin-400x257.jpg\" alt=\"Pixel code de Facebook\" width=\"400\" height=\"257\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%27257%27%20viewBox%3D%270%200%20400%20257%27%3E%3Crect%20width%3D%27400%27%20height%3D%27257%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/pixel-code-facebook-plugin-alocin-200x129.jpg 200w, https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/pixel-code-facebook-plugin-alocin-300x193.jpg 300w, https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/pixel-code-facebook-plugin-alocin-400x257.jpg 400w, https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/pixel-code-facebook-plugin-alocin-460x295.jpg 460w, https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/pixel-code-facebook-plugin-alocin.jpg 526w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-856\" class=\"wp-caption-text\">Pixel code Facebook<\/p><\/div>\n<p>EL <b>p\u00edxel de Facebook<\/b>, que sali\u00f3 hace unos a\u00f1os, es un herramienta muy \u00fatil que nos ayuda mucho en el segmentar nuestro p\u00fablico.<\/p>\n<p>El famoso pixel no es nada mas que un trozo de c\u00f3digo, que se <b>inserta<\/b> en nuestra <b>web<\/b> y cuando llegan las visitas desde el <b>Facebook<\/b> graba, entiende y memoriza quien son nuestro usuarios, de esta manera se pueden crear p\u00fablicos similares muy \u00fatiles al momento de impactarlos con campa\u00f1as en Facebook.<\/p>\n<p>Tener un<b> p\u00fablico segmentado<\/b> nos ayuda en gastar menos y llegar a m\u00e1s personas, ya que las que se segmenta por medio del pixel son usuarios que encajan muy bien con nuestra web y que con mucha probabilidad se transforma en cliente.<\/p>\n<h3><b>Como obtener el p\u00edxel de Facebook?<\/b><\/h3>\n<p>Necesitamos tener una p\u00e1gina de empresa, desde &#8216;Administrador de anuncios&#8217; hay el apartado PIXEL en Medir y Informar.<\/p>\n<p>Este c\u00f3digo se puede instalar en dos maneras en nuestra web en <b>WordPress.<\/b><\/p>\n<ul>\n<li><b>Sin plugin:<\/b> hay que hacer la manera de cargar este c\u00f3digo en todas las p\u00e1ginas, la manera m\u00e1s f\u00e1cil es insertar este p\u00edxel en una p\u00e1gina php que se carga cada vez que se abre nuestra web, por ejemplo el fichero CABECERA -&gt; header.php justo antes del tag pegar el c\u00f3digo.<\/li>\n<li><b>Con plugin: \u00a0<\/b>Para los menos acostumbrados a trabajar con c\u00f3digo y cosas as\u00ed, se puede aprovechar y usar un plugin que entre todos los que he probadoa \u00a0a parer mio va muy bien. <a href=\"https:\/\/wordpress.org\/plugins\/tracking-code-manager\/\">\u00a0<b>Tracking Code Manager<\/b><\/a><b>,<\/b> este plugin a diferencia de otros nos permite de administrar el p\u00edxel de facebook, tambi\u00e9n los diferentes tipos que hay, elegir en qu\u00e9 p\u00e1ginas insertarlo y adem\u00e1s nos permite instalar y administrar otros pixel o code tracking como los de google.<\/li>\n<\/ul>\n<p>Aqu\u00ed podemos ver el p\u00edxel de Facebook de mi web y todos sus datos grabados como, visitantes, leeds o contactos.<\/p>\n<p>El ideal ser\u00eda tener el c\u00f3digo por lo meno unos 30 d\u00edas grabando para poder determinar un segmento de p\u00fablico interesante.<\/p>\n<p>&#8212;<\/p>\n<div id=\"attachment_857\" style=\"width: 948px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-857\" class=\"lazyload size-full wp-image-857\" src=\"https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/Imagen-pixel-conversion-Facebook-WordPress-plugin-barcelona-Alocin.jpg\" data-orig-src=\"https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/Imagen-pixel-conversion-Facebook-WordPress-plugin-barcelona-Alocin.jpg\" alt=\"C\u00f3mo poner el pixel de Facebook en WordPress\" width=\"938\" height=\"724\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27938%27%20height%3D%27724%27%20viewBox%3D%270%200%20938%20724%27%3E%3Crect%20width%3D%27938%27%20height%3D%27724%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/Imagen-pixel-conversion-Facebook-WordPress-plugin-barcelona-Alocin-200x154.jpg 200w, https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/Imagen-pixel-conversion-Facebook-WordPress-plugin-barcelona-Alocin-300x232.jpg 300w, https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/Imagen-pixel-conversion-Facebook-WordPress-plugin-barcelona-Alocin-400x309.jpg 400w, https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/Imagen-pixel-conversion-Facebook-WordPress-plugin-barcelona-Alocin-600x463.jpg 600w, https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/Imagen-pixel-conversion-Facebook-WordPress-plugin-barcelona-Alocin-768x593.jpg 768w, https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/Imagen-pixel-conversion-Facebook-WordPress-plugin-barcelona-Alocin-800x617.jpg 800w, https:\/\/www.alocin.org\/wp-content\/uploads\/2018\/04\/Imagen-pixel-conversion-Facebook-WordPress-plugin-barcelona-Alocin.jpg 938w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 938px) 100vw, 938px\" \/><p id=\"caption-attachment-857\" class=\"wp-caption-text\">Estadisticas del Pixel de Facebook<\/p><\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[52,67,58,66],"tags":[68,55,70,69],"class_list":["post-853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-seo-wordpress","category-pixeles-de-conversion-web-wordpress","category-plugin-wordpress-consultor","category-redes-sociales-barcelona","tag-pixel-fb","tag-plugin-wordpress","tag-publicidad-facebook","tag-segmentacion-publico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo poner el pixel de Facebook en WordPress &#8226; 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Soy Nicola Mostallino, freelancer especializado en Dise\u00f1o de Marketing Web y Consultor\u00eda SEO. A trav\u00e9s de KOMUNIKI, mi proyecto de consultor\u00eda digital, colaboro con peque\u00f1as y medianas empresas, agencias y startups, encarg\u00e1ndome de la creaci\u00f3n de sitios web, comercio electr\u00f3nico, estrategias SEO avanzadas, planes de marketing y gesti\u00f3n de redes sociales, incluyendo campa\u00f1as publicitarias dirigidas. Tengo m\u00e1s de 10 a\u00f1os de experiencia, consolidada con un M\u00e1ster en Marketing Digital en la Universidad La Salle Ramon Llull de Barcelona y una licenciatura en Ingenier\u00eda Electr\u00f3nica en Cagliari. Hablo italiano, ingl\u00e9s, espa\u00f1ol y alem\u00e1n. Soy un apasionado del ciclismo y la cocina, trabajo para hacer de cada proyecto un \u00e9xito. 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